Archive for Projects

AARP Community Challenge Grant Winner!

We are super excited to announce that we received a $15,921 Community Challenge Grant from AARP! This will help replace/repair some crumbling sidewalks in the downtown and start a walking program.  Bartoo Sand and Gravel has agreed to match donations ($1 for every $2 up to $500). We are over one-third of the way to our goal. Please think about donating as it will make such a positive impact on T or C! You can help grow this project by donating here.


ArtPlace America Finalist!

MainStreet Truth or Consequences is a Finalist for ArtPlace America’s 2017 National Creative Placemaking Fund!

Extremely competitive national grant program will consider 70 projects  

On Tuesday, June 6, 2017,  ArtPlace America announced that MainStreet Truth or Consequences is one of 70 finalists for the 2017 National Creative Placemaking Fund (NCPF).  ArtPlace selected these 70 proposals from 987 applications, making MainStreet’s project one of just 7% of the projects across the country to make this cut.

ArtPlace’s National Creative Placemaking Fund is a highly competitive national program, receiving 987 applications this year. Investing money in communities across the country in which artists, arts organizations, and arts and culture activity help drive community development change across 10 sectors of community planning and development: agriculture and food; economic development; education and youth; environment and energy; health; housing; immigration; public safety; transportation; or workforce development.   

MainStreet Truth or Consequences proposed a Rainwater Harvesting Project in the downtown that would create the infrastructure to alleviate flooding hazards, turn rainwater into an asset rather than a hazard, and help reduce the elements that break down the pavement. “Flooding has plagued the downtown for 100 years. Working with local artists, while conserving our natural resources, and addressing this problem would be a win/win for Truth or Consequences,” stated MainStreet Executive Director Linda DeMarino. The application requested $179,000 which would provide the funding needed to make the downtown a safer, more beautiful place.

“The National Grants Program is actively building a portfolio that reflects the full breadth of our country’s arts and cultural sector, as well as the community planning and development field,” said ArtPlace’s Director of National Grantmaking F. Javier Torres.  “Knowing that these projects, and the hundreds of others who applied, are using arts and culture strategies to make the communities across this country healthier and stronger is inspirational

“We believe that these projects, when added to our tremendously strong portfolio of demonstration projects, will inspire, equip and connect members of the arts and culture field, the community planning and development field and those who are working to make healthy and equitable communities creatively across the country,” said ArtPlace America Executive Director Jamie Bennett.

The complete list of the 2017 finalists for ArtPlace’s National Creative Placemaking Fund may be found here.

About MainStreet Truth or Consequences

Founded in 2009, MainStreet Truth or Consequences is a grassroots nonprofit organization dedicated to revitalizing the downtown by collaborating with local government, organizations, businesses, and residents. MainStreet utilizes the Four-Point Approach to make comprehensive and incremental changes while taking into consideration historic preservation and the unique cultural heritage.

About ArtPlace America

ArtPlace America (ArtPlace) is a ten-year collaboration among 16 partner foundations, along with 8 federal agencies and 6 financial institutions, that works to position arts and culture as a core sector of comprehensive community planning and development in order to help strengthen the social, physical, and economic fabric of communities.  

ArtPlace focuses its work on creative placemaking, projects in which art plays an intentional and integrated role in place-based community planning and development. This brings artists, arts organizations, and artistic activity into the suite of placemaking strategies pioneered by Jane Jacobs and her colleagues, who believed that community development must be locally informed, human-centric, and holistic.

MainStreet Truth or Consequences Tourism Proposal

We are honored to have the opportunity to present our proposal to provide Truth or Consequences with a consistent, professional, effective and efficient tourism program. Please let us know if you have any questions or need more information.


Business Developent Speaker Series in Full Swing!

imageTuesday August 30th from 4-7 pm Pamela Atherton will be sharing insider secrets to marketing your business and you don’t want to miss it!

REGISTER HERE to reserve your spot for this free workshop.

We want to thank everyone that has participated in the Business Development Speaker Series so far. It has been so wonderful to connect and support some of our amazing local entrepreneurs. If you missed any of the presentations and would like information about the subjects covered just stop by the MainStreet Truth or Consequences Office at 410 Main Street.  The Business Support Center is open from 8:30 – 12:30 Monday through Friday.


Supplementing With Online Sales Business Breakfast – August 9th 2016


Visual Merchandising – August 3rd, 2016

Creating a Business Plan - July 27th 2016

Creating a Business Plan – July 27th 2016

OSHA Business Breakfast March 23, 2016

OSHA Business Breakfast March 23, 2016


Amy Meadows, Visual Merchandising Extraordinaire

imageYou don’t want to miss the opportunity to work with Amy Meadows, who is coming from Chicago to share her expertise.  Amy has over 25 years of experience in Window Display, Visual Merchandising, Event Planning and Consulting.  You will learn how to make your first impression truly the best it can be to drive sales while engaging, enticing and educating your customers. This is a wonderful opportunity for business owners who need a boost and fresh ideas or for anyone getting ready to open a business and start out right.

Free Workshop – Wednesday, August 3rd at 5pm- 410 Main Street- Truth or Consequences



One on One Consulting at Your BusinessThursday, August 4th – $25 for MainStreet Members/$50 for Non-Members
($250 Value, difference paid by MainStreet Truth or Consequences)
Space is extremely limited, contact Linda at 575-740-6180 to reserve your time

When you’re ready to transform your downtown business be sure to check out MainStreet Truth or Consequences’ Facade Squad Program!

Part of the Business Development Speaker Series, brought to you by MainStreet Truth or Consequences
imageMade possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.

Amazing Speakers Coming to MainStreet Truth or Consequences!

Business Development Speaker Series

You don’t want to miss the upcoming presentations, workshops and consulting by leading business experts:

  • Wednesday, July 27th – Phil Duncan, Business Plan Development Workshop – 5-7 pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Wednesday, August 3rd – Amy Meadows, Visual Merchandising- What your presentation is saying about your business. – 5-7 pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Thursday, August 4th– Amy Meadows will be offering one on one business consultations, at your business. Contact Linda at 575-740-6180 to schedule your time – $25 for MainStreet Members/$50 for Non-Members
  • Tuesday, August 9th– Business Breakfast with Sue Sorensen, Using online sales to supplement your business. – 8am at Latitude 33, 304 S Pershing – Free
  • Tuesday, August 30th – Pamela Atherton, Marketing your Business Workshop – 4-7pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Tuesday, September 13th– Business Breakfast with James Pecherski, Cyber Security – 8am at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Wednesday, September 28th – Pamela Herrmann, Customer Service and Branding Presentation- 5-7 at The MainStreet Truth or Consequences Office, 410 Main Street – Free
    Brought to you by MainStreet Truth or Consequences
    imageMade possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.


The Business Support Center Is Here to Help

imageThe MainStreet Truth or Consequences Business Support Center at 410 Main Street is open Monday-Friday 8:30am to 12:30pm and after hours by appointment. If you are needing guidance planning a new venture, revitalizing an existing project or starting up a new business, we can help!

With resources to assist in creating business plans and budgets, ideas for financing options, information on licensing requirements and a list of vacant and available properties we want to help you succeed.

Copying, Scanning, Printing, Computers and WiFi available.

 Business Development Speaker Series

You don’t want to miss the upcoming presentations, workshops and consulting by leading business experts:

Brought to you by MainStreet Truth or Consequences

imageMade possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.


Young da Vincis

The Young da Vincis Group

MainStreet Truth or Consequences is pleased to announce a new partnership with the City of Truth or Consequences with the Young da Vincis.  The group that brings together young artists in the community who are interested in public art, beautification of our town, and learning the process behind mural design and implementation.  Through the use of Lodger’s Tax monies set aside for public art, MainStreet, the City of Truth or Consequences and the Young da Vincis are set to create a public art mural at the Lee Belle Johnson Senior Recreation Center.

Jia Apple, local artist and business owner has spear-headed the group which consists of 12 young artists from the ages of 18-30 which have expressed interest in applying their knowledge and talents for the beautification of Truth or Consequences.  Ms. Apple has provided her talents to the group to assist them in the entire process from the proposal to the City Commission, through design work and acceptance from MainStreet, along the process of painting and soon onto the final unveiling.  Ms. Apple believes that through this group she will be able “to pass along my knowledge and help these young people learn something about muraling.”  Ms. Apple is donating her time to “make our group and any project that we undertake will be a success.”

Two design proposal was presented to the MainStreet board and included themes including ecology, environment, the history of the area and metamorphosis.  The winning design was created by the “girls” team and included a teachable element to the design.

The work is almost complete and the official unveiling will take place at the Second Saturday Art Hop in August, join MainStreet and the Young da Vincis for refreshments.  For more information on the Young da Vincis or to become a sponsor for more public art donated by the Young da Vincis please contact Adriana Wolf at


New Benches Downtown

New SeatingMainStreet along with the Healing Waters Trail, has been working hard to place 9 new benches in the downtown area, along with 10 new trash receptacles, and 8 new planters.  The transformation of the four intersections was accomplished with the help of the YCC Summer employees, the City of Truth or Consequences, and multiple volunteers.  The modern seating and receptacles were purchased through the Healing Waters Trail grant and were chosen with the help of MainStreet’s Design committee.  The planters were repurposed from the old waste containers downtown, a new paint job, some planting soil and a few new flowers have turned something old new again.  A special thanks goes out to Arizona Cafe, Davis-Fleck Pharmacy, Bank of the Southwest, United State Post Office, Geronimo Springs Museum, and a few volunteers who are continually watering and caring for the planters.  Thank you to all who have made this project a success!

Downtown Master Plan Progress

Progress is being made on the Downtown Master Plan.  The contract has been awarded to Consensus Planning and work is underway.  MainStreet and the City of Truth or Consequences have been working collaboratively with Consensus since June 1.  The Steering Committee for the Downtown Master Plan is forming and we are looking for volunteers who want to make a difference in our community.  All that is required is for you to want to provide a local point of view, assist in getting the word out to others, assist in identifying planning issues, work with the contractor to develop a vision statement, goals and strategies for the Master Plan.  If you are interested please contact Adriana Wolf at

Main Street Makeover – Press Release

For immediate release
Contact: Michael Moxey
c: 505-660-1926 o: 505-827-2020

May 7, 2010

MainStreet Makes Over Martha’s and Smith’s in T or C

Pilot “Project MainStreet Makeover” Event Bonds Community

Smiths Office Supply / Martha's Gifts

Martha’s Gifts Before

SANTA FE- The 25th Anniversary celebration of the New Mexico MainStreet program continued in March and April with “Project MainStreet Makeover,” culminating in the renovation of Martha’s and Smith’s Office Supply store, a landmark business in downtown Truth or Consequences.  A crew of over 70 volunteers pitched in with an estimated 500 hours of work to give the business a dramatic a facelift.

“It is exciting to see the results a community can achieve when they come together for the common good,” stated Economic Development Department Cabinet Secretary Fred Mondragón.  “We offer our thanks to Truth or Consequences MainStreet, New Mexico MainStreet and all of the volunteers who graciously gave their time to promote a positive image for their downtown.”

Smith's Office Supply / Martha's Gifts

Martha’s Gifts – After

“Project MainStreet Makeover” is an inter-disciplinary business improvement strategy powered by micro seed funding provided by the Friends of New Mexico MainStreet, a statewide nonprofit.  The Truth or Consequences MainStreet program successfully submitted Martha’s for the pilot project, beginning a process that included site visits, planning sessions, design development, client consultations with owners and community, building and site preparation. Services provided by the Economic Development Department included architectural design, interior commercial design, retail consultation and merchandising, and on-site labor and project supervision.

Building owners Pam and Dwayne Bauer operate Martha’s, which has been in business in downtown Truth or Consequences for over fifty years. “We are the luckiest people in New Mexico that MainStreet selected for the Makeover Project,” stated Pam Bauer.  “We’ve had so many positive comments from the community and our customers.”

Truth or Consequences Main Street President Linda de Marino added, “The ‘Project MainStreet Makeover’ really showed our board members and the community what we can do when we put our mind to it.”

Additional volunteer personnel included representatives from Truth or Consequences MainStreet program, professional design associates from the New Mexico MainStreet, the UNM Student Chapter of the United States Institute for Theater Technology (USITT) program and retail design consultant Caterina Giuffrida of Santa Fe.

At the New Mexico MainStreet Dinner on Saturday August 14, 2010, the Project MainStreet Makeover brochure was introduced – and the Martha’s/Smith’s project is prominently featured.