MainStreet Truth or Consequences

Nine Businesses Receive MainStreet Grants

[TRUTH OR CONSEQUENCES, JULY 2020]  MainStreet Truth or Consequences is pleased to announce that it has awarded over $3200 in grants to the following businesses:

Pelican Spa, The Annex TorC, Rebel Roadrunner, Riverbend Hot Springs, Light of the Soul, Emergence Healing and Expressive Arts Center, TorC Brewing Co, Dog Mentors LLC, and Ingo’s Art Cafe.
Grant recipients were required to attend a Marketing Training led by a New Mexico MainStreet Revitalization Specialist. Following the training, they claimed their Google Business listings, made sure they were included on the NM tourism page, and filled out an Economic Impact Survey. Business owners and managers that attended the training have expressed that what they learned will help them with their business marketing.
Funds for this project came from a grant that Truth or Consequences MainStreet received from the New Mexico Resiliency Alliance. There are some funds from the grant that MainStreet TorC will use to amplify the efforts of our local marketing. MainStreet Truth or Consequences is a grassroots nonprofit that is dedicated to making downtown Truth or Consequences a thriving district that serves both residents and visitors.


Our Mission:

Our mission is to preserve and enhance historic downtown Truth or Consequences.

Our Vision:

The historic Hot Springs District is a destination with unique retail, community activity, performing and visual arts, as well as opportunities for healing and rejuvenation.  Our downtown is the heart of the community, rooted in our diverse past and working toward a vibrant and prosperous future.

Truth or Consequences:


Famous for its natural hot mineral springs, Truth or Consequences also offers fine dining, shopping, and museums. Surrounded by nature with the Rio Grande flowing right through town and Turtleback Mountain providing a beautiful backdrop, recreational opportunities abound.  Enjoy water sports, hiking, eco-tours, off-road adventures, birdwatching, fishing and golf. Visit the Sierra County Tourism website for more information. 

Commercial Vacancy Listings

If you’re looking for commercial space in the historic downtown hot springs district, please contact us for the latest listings.


Great Blocks on MainStreet

We are thrilled to announce that MainStreet T or C has been selected for the Great Blocks on MainStreet program! The project area will be Foch Street between Main and Broadway.


Truth or Consequences Deck of Cards

Check out the Truth or Consequences Deck of Cards

We are very excited to unveil the 2018 Deck of Cards!

 Buy a Deck of Cards  

Join Us!


Office Location: 410 Main Street – Truth or Consequences, NM 87901
Mailing Address: PO Box 1602 – Truth or Consequences, NM 87901
Phone: 575-740-6180