Amazing Speakers Coming to MainStreet Truth or Consequences!

Business Development Speaker Series

You don’t want to miss the upcoming presentations, workshops and consulting by leading business experts:

  • Wednesday, July 27th – Phil Duncan, Business Plan Development Workshop – 5-7 pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Wednesday, August 3rd – Amy Meadows, Visual Merchandising- What your presentation is saying about your business. – 5-7 pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Thursday, August 4th– Amy Meadows will be offering one on one business consultations, at your business. Contact Linda at 575-740-6180 to schedule your time – $25 for MainStreet Members/$50 for Non-Members
  • Tuesday, August 9th– Business Breakfast with Sue Sorensen, Using online sales to supplement your business. – 8am at Latitude 33, 304 S Pershing – Free
  • Tuesday, August 30th – Pamela Atherton, Marketing your Business Workshop – 4-7pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Tuesday, September 13th– Business Breakfast with James Pecherski, Cyber Security – 8am at The MainStreet Truth or Consequences Office, 410 Main Street – Free
  • Wednesday, September 28th – Pamela Herrmann, Customer Service and Branding Presentation- 5-7 at The MainStreet Truth or Consequences Office, 410 Main Street – Free
    Brought to you by MainStreet Truth or Consequences
    imageMade possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.


The Business Support Center Is Here to Help

imageThe MainStreet Truth or Consequences Business Support Center at 410 Main Street is open Monday-Friday 8:30am to 12:30pm and after hours by appointment. If you are needing guidance planning a new venture, revitalizing an existing project or starting up a new business, we can help!

With resources to assist in creating business plans and budgets, ideas for financing options, information on licensing requirements and a list of vacant and available properties we want to help you succeed.

Copying, Scanning, Printing, Computers and WiFi available.

 Business Development Speaker Series

You don’t want to miss the upcoming presentations, workshops and consulting by leading business experts:

Brought to you by MainStreet Truth or Consequences

imageMade possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.


Old-Fashioned Christmas Light Parade Application

light parade app image

Second Saturday Art Hop is Hot, Hot, Hot

2nd Saturday Art HopHot things are happening all over downtown on Saturday during the Second Saturday Art Hop.  From 6-9 pm come downtown and visit the galleries, enjoy food and refreshments at any number of places.  Stop in a see a painting and bump into a friend, sit and chat and stroll through downtown.  This weekend features include Chantal Elena Mitchell’s, In Bloom exhibit at Rio Bravo.  The display will continue through the end of the month.  Geronimo Springs Museum will  feature the paintings of Leon Dunning, as well as the works of the twenty one Turtle People.  Come by and see both of these fabulous exhibits.   Free admission with music by Daraugh Vaughn.  Mostly Mandalas will be featured at Happy Belly Deli.  The artwork includes acrylic paintings, colored pencil drawings, and mixed media works by Sue Soaring Sun.  Stop in and grab a slice of pizza and enjoy the beautiful artwork.  We hope to see you downtown this weekend for August’s Second Saturday Art Hop.

Young da Vincis

The Young da Vincis Group

MainStreet Truth or Consequences is pleased to announce a new partnership with the City of Truth or Consequences with the Young da Vincis.  The group that brings together young artists in the community who are interested in public art, beautification of our town, and learning the process behind mural design and implementation.  Through the use of Lodger’s Tax monies set aside for public art, MainStreet, the City of Truth or Consequences and the Young da Vincis are set to create a public art mural at the Lee Belle Johnson Senior Recreation Center.

Jia Apple, local artist and business owner has spear-headed the group which consists of 12 young artists from the ages of 18-30 which have expressed interest in applying their knowledge and talents for the beautification of Truth or Consequences.  Ms. Apple has provided her talents to the group to assist them in the entire process from the proposal to the City Commission, through design work and acceptance from MainStreet, along the process of painting and soon onto the final unveiling.  Ms. Apple believes that through this group she will be able “to pass along my knowledge and help these young people learn something about muraling.”  Ms. Apple is donating her time to “make our group and any project that we undertake will be a success.”

Two design proposal was presented to the MainStreet board and included themes including ecology, environment, the history of the area and metamorphosis.  The winning design was created by the “girls” team and included a teachable element to the design.

The work is almost complete and the official unveiling will take place at the Second Saturday Art Hop in August, join MainStreet and the Young da Vincis for refreshments.  For more information on the Young da Vincis or to become a sponsor for more public art donated by the Young da Vincis please contact Adriana Wolf at


MainStreet on Main Street

MainStreet has moved!  MainStreet is now located on Turquoise DoorMain Street!  Our new office is located right next door to Sherry & Associates, on the corner of Main and Foch.  The new address is 412 1/2 Main Street.  We are still waiting on outdoor signage, but we have a unique door we are sure you will be able to find.  We are the turquoise door opposite the movie theatre.  Come by and see us if you are in the neighborhood we would love to see you!

Second Saturday Art Hop – July 13

You do not want to miss the Second Saturday Art Hop tomorrow, Saturday July 13.  Check out all the local talent downtown.

MainStreet Truth or Consequences Receives National Accreditation

mainstreet-logo-mailheaderMainStreet Truth or Consequences has been designated as an accredited National Main Street Program for meeting the commercial district revitalization performance standards set by the National Main Street Center®, a subsidiary of the National Trust for Historic Preservation. Each year, the National Main Street Center and its partners announce the list of accredited Main Street® programs that have built strong revitalization organizations and demonstrate their ability in using the Main Street Four Point Approach® methodology for strengthening their local economy and protecting their historic buildings.

“We congratulate this year’s nationally accredited Main Street programs for meeting our established performance standards,” says Valecia Crisafulli, acting director of the National Main Street Center. “Accredited Main Street programs are meeting the challenges of the downtown in the economy head on and are successfully using a focused, comprehensive revitalization strategy to keep their communities vibrant and sustainable.”

The organization’s performance is annually evaluated by New Mexico MainStreet which works in partnership with the New Mexico MainStreetNational Main Street Center to identify the local programs that meet ten performance standards. These standards set the benchmarks for measuring an individual Main Street program’s application of the Main Street Four Point Approach® to commercial district revitalization. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as developing a mission, fostering strong public-private partnerships, securing an operating budget, tracking economic progress and preserving historic buildings.

MainStreet Truth or Consequences has an economic impact of over $201,800 to our local economy this past year.  The impact is measured through our in-kind and cash donations, capital outlay expenditures, and public funding, events sponsored, training provided, and community service.  President Linda DeMarino says “MainStreet Truth or Consequences is excited about national accreditation again this year.  We feel MainStreet brings about positive change in our community  We are committed to our mission and are open to input from our community.”

MainStreet Truth or Consequences’ mission is to preserve and enhance historic downtown Truth or Consequences through historic preservation, economic development, improvement of physical conditions, and promotion of community pride.  This mission is accomplished through the Hot Springs Festival, Halloween Downtown, Old Fashioned Christmas, Second Saturday Art Hop, and the Young da Vincis.

Established by the National Trust for Historic Preservation in 1980, the National Main Street Center helps communities of all sizes revitalize their older and historic commercial districts. Working in more than 2,200 downtowns and urban neighborhoods over the last 32 years, the Main Street program has leveraged more than $55.7 billion in new public and private investment. Participating communities have created 473,535 net new jobs and 109,693 net new businesses, and rehabilitated more than 236,418 buildings, leveraging an average of $18 in new investment for every dollar spent on their Main Street district revitalization efforts.

New Benches Downtown

New SeatingMainStreet along with the Healing Waters Trail, has been working hard to place 9 new benches in the downtown area, along with 10 new trash receptacles, and 8 new planters.  The transformation of the four intersections was accomplished with the help of the YCC Summer employees, the City of Truth or Consequences, and multiple volunteers.  The modern seating and receptacles were purchased through the Healing Waters Trail grant and were chosen with the help of MainStreet’s Design committee.  The planters were repurposed from the old waste containers downtown, a new paint job, some planting soil and a few new flowers have turned something old new again.  A special thanks goes out to Arizona Cafe, Davis-Fleck Pharmacy, Bank of the Southwest, United State Post Office, Geronimo Springs Museum, and a few volunteers who are continually watering and caring for the planters.  Thank you to all who have made this project a success!

Downtown Master Plan Progress

Progress is being made on the Downtown Master Plan.  The contract has been awarded to Consensus Planning and work is underway.  MainStreet and the City of Truth or Consequences have been working collaboratively with Consensus since June 1.  The Steering Committee for the Downtown Master Plan is forming and we are looking for volunteers who want to make a difference in our community.  All that is required is for you to want to provide a local point of view, assist in getting the word out to others, assist in identifying planning issues, work with the contractor to develop a vision statement, goals and strategies for the Master Plan.  If you are interested please contact Adriana Wolf at

Hot Springs Festival

Hot Springs Festival

Hot Springs Festival 2013

Wondering what to do this weekend?  Look no further than our own dowtown.  There is lots to do in Sierra County this weekend.  Check out the Elephant Butte Chile Challenge Cook-off tomorrow morning, and then after 4 come downtown to the Hot Springs Festival.  There will be tours of our famous hot springs, free live music, street dancing, a beer garden, exhibits, vendors, food, children’s area, and lots, lots more.  We hope you will join us to dunk an unsuspecting volunteers into the tank of water, or a relaxing ride around town touring the hot springs our town is famous for.  Maybe you would rather grab the kids and come on down for an afternoon of the climbing wall, bubbles, chalk art, and bouncy house.  Maybe you’d rather sit back in the shade and enjoy the sultry sounds of the HardRock Blues band and the smooth sounds of the Hard Road Duo.  Whatever your fancy, we’ve got you covered.

Hot Springs Tours will begin at 4: 00 pm and will run every 90 minutes (4:00 pm, 5:30 pm, and 7:00 pm). Space on tours is limited so sign up EARLY by calling (575) 973-8167 to reserve your spot.  Tours cost $3.00 per person.  If you are feeling lucky there is also a poker run at each of the spas where you could have yoru chance at winning the big prize.  There is lots to do and lots to see when you come down and share your weekend with us.  The festival will be on “the slab” where the Youth center used to be and between Daniels and McAdoo on Sims.  We hope to see you there!

Spend this Memorial Day Weekend Downtown

May 24, 2013 – There’s lots to do this weekend in downtown Truth or Consequences.  Too hot and sunburned at the lake, ready for some relaxing socialization come to downtown!  Restaurants  are open for your dining pleasure, and to fix your shopping needs the downtown businesses are open too.  There is lots to see and do, and here are just a few ideas!Passion Pie Logo

Passion Pie is turning ONE!!!  Passion Pie is celebrating their first birthday with a party.  Join them from 4-6 for FREE PIE!!.  Like em on Facebook too for more special deals!  They are located at 406 Main Street.

Also on Saturday night is the Starry Night Retreat’s Open House.  This will be a fun, informal gathering to bring creative people in T or C together. We will have our studio open for folks to take a look, as well as poetry, music, and some refreshments. It’s a potluck style gathering so grab a dish and join them at the Starry Night retreat 718 Van Patton starting at 7:30 pm. Also grab your own projects, artwork, or music to share. There is a large courtyard with plenty of space. Check em out online at

We hope to see you enjoying downtown Truth or Consequences this Memorial Day weekend! Have a safe and relaxing weekend!

UNM Architecture School Design Ideas

Eighteen graduate students from UNM School of Architecture recently made recommendations for our downtown historical district. The ideas were presented to the community at the City Commission Chambers on May 11, 2011. Thanks to all who came out to see the presentation.

Earth Day 2011

On Tuesday, April 19th, MainStreet Truth or Consequences, City of T or C Parks Dept., The Boys and Girls Club, Girl Scout Troop 349, TOP Members, Sierra County Soil and Water Conservation Organization, USDA NRCS, City Island Beautification Fund, the Rio Bravo Fine Arts Gallery, and Miss Fiesta partnered to beautify Blue Star Park and the area across the street from the Boys and Girls Club.

Bushes, trees and plants were installed and red crusher rocks were spread over the area. Several benches and the Ralph Edwards Park sign poles were painted by MainStreet volunteers. The industrious group completed the job in 2 hours. When you are in the area, drive by and see what the youth in our community accomplished. Thank you to all our volunteers and supporters for this outstanding job!

Our next downtown clean-up event will take place on Saturday, April 30th at 10am. We will be meeting in front of the Chamber of Commerce.  Please join us to improve our Historic downtown in preparation for Fiesta.

Merchandising and Window Design Workshop

What does your store window say about your business?  Join us for a presentation from a New Mexico MainStreet Design Consultant who will offer tips on window design and merchandising. 

April 19, 2011
Civic Center’s Red Room, 400 W. Fourth, T or C

Main Street Makeover – Press Release

For immediate release
Contact: Michael Moxey
c: 505-660-1926 o: 505-827-2020

May 7, 2010

MainStreet Makes Over Martha’s and Smith’s in T or C

Pilot “Project MainStreet Makeover” Event Bonds Community

Smiths Office Supply / Martha's Gifts

Martha’s Gifts Before

SANTA FE- The 25th Anniversary celebration of the New Mexico MainStreet program continued in March and April with “Project MainStreet Makeover,” culminating in the renovation of Martha’s and Smith’s Office Supply store, a landmark business in downtown Truth or Consequences.  A crew of over 70 volunteers pitched in with an estimated 500 hours of work to give the business a dramatic a facelift.

“It is exciting to see the results a community can achieve when they come together for the common good,” stated Economic Development Department Cabinet Secretary Fred Mondragón.  “We offer our thanks to Truth or Consequences MainStreet, New Mexico MainStreet and all of the volunteers who graciously gave their time to promote a positive image for their downtown.”

Smith's Office Supply / Martha's Gifts

Martha’s Gifts – After

“Project MainStreet Makeover” is an inter-disciplinary business improvement strategy powered by micro seed funding provided by the Friends of New Mexico MainStreet, a statewide nonprofit.  The Truth or Consequences MainStreet program successfully submitted Martha’s for the pilot project, beginning a process that included site visits, planning sessions, design development, client consultations with owners and community, building and site preparation. Services provided by the Economic Development Department included architectural design, interior commercial design, retail consultation and merchandising, and on-site labor and project supervision.

Building owners Pam and Dwayne Bauer operate Martha’s, which has been in business in downtown Truth or Consequences for over fifty years. “We are the luckiest people in New Mexico that MainStreet selected for the Makeover Project,” stated Pam Bauer.  “We’ve had so many positive comments from the community and our customers.”

Truth or Consequences Main Street President Linda de Marino added, “The ‘Project MainStreet Makeover’ really showed our board members and the community what we can do when we put our mind to it.”

Additional volunteer personnel included representatives from Truth or Consequences MainStreet program, professional design associates from the New Mexico MainStreet, the UNM Student Chapter of the United States Institute for Theater Technology (USITT) program and retail design consultant Caterina Giuffrida of Santa Fe.

At the New Mexico MainStreet Dinner on Saturday August 14, 2010, the Project MainStreet Makeover brochure was introduced – and the Martha’s/Smith’s project is prominently featured.