Business Development Speaker Series



imageWednesday, July 27thPHIL DUNCAN, Business Plan Development Workshop – 5-7 pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free 

REGISTER HERE

I. Business Planning Basics
a. Why a Business Plan?
b. What Should it Contain?
c. Who Should Prepare it?
d. How Should You Use it?
II. Current Business Climate in Sierra County
III. Discussion of Specific Cases and Issues YOU Raise

This class will be taught by Phil Duncan, a retired commercial banker with over 35 years’ experience lending to and consulting with small businesses. Phil holds a BA from the University of Michigan, and obtained his MBA from Northwestern University’s Kellogg Graduate School of Management. In 2004, Mr. Duncan and his wife, Sandi Gardner, purchased a small farm in Sierra County and began operating P & S Farm, raising chickens, harvesting pecans and fruit, and building a home. Mr. Duncan just retired from several years teaching college courses online, concentrating in finance, business management, and entrepreneurship. He currently volunteers as the Sierra County representative of SCORE, the Service Corps of Retired Executives, which is affiliated with the Small Business Administration

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Brought to you by MainStreet Truth or Consequences.

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This presentation is made possible by a USDA Rural Business Development Grant.. USDA is an equal opportunity provider, employer, and lender.

 

imageWednesday, August 3rdAMY MEADOWS, Visual Merchandising- What your presentation is saying about your business. 5-7 pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free 

REGISTER HERE

You have a split second to tell your story, make an impression or convey a message–what will you say and how will you say it?
Do your storefront, signage and displays work together to build your brand and drive sales? Amy understands that it’s not only about providing an engaging environment but allowing your business to build relationships.

Recognized nationally in her field, Amy has reinvented traditions and reinvigorated business for both major retailers and independent businesses. From big box to boutiques, she helps businesses explore and leverage tools to attract customers and drive sales. Amy can help align your storefront, signage and displays to work together to build your brand and increase revenue.

As a DESIGNER, Amy uses her background in theatrical Set Design to bring a sense of whimsy and drama to her installations, maximize visual stimulation and develop cost-saving display strategies.

As a CONSULTANT, she creates best practices, methodologies and practical strategies for a wide range of visual initiatives and outcomes. Those might include pop-up stores/galleries, special events, re-branding—even boutique “boot camps”.

As an EDUCATOR, Amy has created course content to inform and inspire the next generation of designers with emphasis on relevance in a changing retail landscape.

 

Brought to you by MainStreet Truth or Consequences.

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This presentation is made possible by a USDA Rural Business Development Grant.. USDA is an equal opportunity provider, employer, and lender.

 

imageThursday, August 4th AMY MEADOWS will be offering one on one business consultations, at your business. Contact Linda at 575-740-6180 to schedule your time – $25 for MainStreet Members/$50 for Non-Members, paid by business owner upon scheduling the consultation.  $250 value, MainStreet Truth or Consequences will pay the difference.

Limited spaces available.

Brought to you by MainStreet Truth or Consequences.

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This is made possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.

 

Tuesday, August 9thBUSINESS BREAKFAST WITH SUE SORENSEN, Using online sales to supplement your business. – 8am at Latitude 33, 304 S Pershing – Free 

REGISTER HERE

Some months in a business are busier than others. You don’t have to wait for people to walk through the door when you have global reach at your fingertips! Learn about how you can use different online platforms for retail sales.
Sue Sorenson has studied Law Librarianship at University of Washington, studied at University of Oregon School of Law, and studied Music Education at UW-River Falls. She currently owns the Sun Gallery at 407 1/2 Broadway in Truth or Consequences.

Brought to you by MainStreet Truth or Consequences.
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This presentation is made possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.

 

Tuesday, August 30th PAMELA ATHERTON, Insider secrets to marketing for your business – 4-7pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free 

REGISTER HERE

Marketing your product, service and yourself is vital to growing business. But exactly how does one do this effectively? How can the average small business market itself with limited dollars, yet achieve maximum results?
This session will focus on what you need to know to effectively build a solid advertising and marketing plan. We’ll talk about defining your customer, understanding your customer’s behaviors, and getting the best bang for your buck.
This workshop is geared towards organizations from startups to long-established businesses, and to those of all experience levels. It is interactive, so be prepared to talk about your business and your marketing challenges.
KEY POINTS:
• The core media options and strengths and weaknesses of each
• Social Media and Marketing – What it is and how to use it effectively
• How to determine your message
• Identifying your unique selling proposition
• Do’s and don’ts will be covered. Particular attention will be paid to low-cost and no-cost advertising approaches. Light refreshments will be served.

Pam Atherton is a 17-time award-winning radio and television personality, whose guests have included Buzz Aldrin, Madeleine Albright, Mary Higgins Clark, Weird Al, Willie Nelson and Cher. She was the first female morning show host for radio in the Portland, OR radio market.

In addition to her weekly interviews and recording voiceovers, Pam speaks across the nation as a keynote and workshop leader about customer satisfaction, business identity, leadership, and dealing with the media. As a media strategist, she has over 15 years of experience training experts, authors and celebrities on how to successfully engage the media in interview situations, and how to handle a crisis with the media.

Swim with the Sharks author Harvey Mackay calls her “truly the best of the best,” and Hollywood legend Carl Reiner recently said “You are the best at what you do.”

She is the creator of the Business CPR Workshops and was recently featured in LIFE magazine. .

Brought to you by MainStreet Truth or Consequences.

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This presentation is made possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.

 

 

imageThursday, September 8thKANDIE DAVES, Small Business Accounting and Payroll Taxes – 5-6:30pm at The MainStreet Truth or Consequences Office, 410 Main Street – Free

REGISTER HERE

Join us for this presenation by Kandie Daves, owner of Cornerstone Accounting and Payroll Service in Elephant Butte New Mexico. Kandie will talk about accounting and payroll taxes for small businesses. Question and answer period to follow. Refrreshments will be served.

Brought to you by MainStreet Truth or Consequences.

imageThis presentation is made possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender

 

 

casa tacoTuesday, September 13th– BUSINESS BREAKFAST WITH JAMES PECHERSKI, Cyber Security – 8am at The MainStreet Truth or Consequences Office, 410 Main Street – Free

REGISTER HERE

Hackers are sophisticated and intrusions seem inevitable. Do you know the risks and prevention strategies? Find out what you need to know to fend off cyberattackers.
James Pecherski owns and operates multiple businesses in Sierra County.

Brought to you by MainStreet Truth or Consequences.

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This presentation is made possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender.

 

Aliana

Tuesday, September 20th- ALIANA APODACAStrategies for Success- How to Lead Your Employees Through Change and Maximize Performance- 5-6:30 at The MainStreet Truth or Consequences Office, 410 Main Street – Free

REGISTER HERE

Your Source for Inspiration. Your partner for Change.

Aliana Apodaca is known for providing fast paced, inspiring and humorous programs with useful content that makes her a sought after speaker worldwide. With 25 years of experience she has jazzed up thousands of people throughout the United States, Bolivia, Puerto Rico, Mexico and Spain. She is known as an authority on change management, energizing employees, increasing teamwork, and developing effective leaders. Some of her clients include Deloitte Consulting, Marriott Hotels, Dept of Labor, Dept of Housing, Raytheon to name a few. Among her many presentations Aliana was asked by the American Embassy in Bolivia to travel the country providing empowerment training and motivation to the women of that country.

Born in El Paso, Texas Aliana grew up as the oldest of seven children in the Barrio de Ysleta. From these humble beginnings, Aliana overcame an abusive childhood and evolved from being a single mother on welfare to becoming a much sought after inspirational speaker, business consultant, trainer, coach, and writer.

Aliana is a gifted speaker who connects with her audiences through humor and real life stories filled with inspiration and practical tips. Audiences connect with her warm style and can relate to her experiences, struggles and lessons. Her powerful teachings have moved audiences to profoundly change their lives and to take the action steps necessary for success. Aliana combines a down-to-earth attitude with a “splash of salsa” to help you develop the attributes to your personal power!
As a business owner and advocate for women, Aliana has been recognized by the Small Business Administration as the District – Women in Business Advocate of the Year and was named Business Woman of the Year; and one of 13 Latinas across the State of Texas as a Woman of Distinction by TAMACC (Texas Association of Mexican American Chambers of Commerce). She was honored to be chosen as part of a group of small business owners invited to meet with the President at the White House. Aliana has hosted several local TV programs and for over 20 years was a featured Business columnist with the El Paso Times. Her column provided advice and guidance to readers on workplace issues. She has been featured in Hispanic Magazine, LatinaStyle Magazine and was named as one of “1000 Women for the Nineties” by Mirabella Magazine. She is a Fellow of the National Hispana Leadership Institute, one of twenty-five women chosen from throughout the United States for outstanding leadership and community service. Active community involvement has been a priority for Aliana. Her civic and professional involvement is at the local, state and national levels. She has served on the Board of Directors of: Latinas 100, Greater El Paso Chamber of Commerce; University Medical Center; National Hispana Leadership Institute-Alumni; Texas Workforce Development Network; National Association of Private Industry Councils; Boys & Girls Clubs of El Paso, Loretto Academy Board of Trustees; El Paso Hispanic Chamber of Commerce; Upper Rio Grande Private Industry Council; El Paso Child Guidance, CEDARS—Center for Entrepreneurial Development, Advancement, Research and Support at the University of Texas at El Paso; and is a founding member of the U.S. Women’s Chamber of Commerce. She is currently serving on the Board of Community En Accion and the Gifford Foundation.
Aliana is also the founder of the Women’s Leadership Institute and Latinas 100; two organizations dedicated to furthering the leadership capabilities of women and providing them tools for networking and professional development. Her personal style and approach have been warmly received at many conferences where she has appeared with Jane Fonda, Maya Angelou, Sally Field, Gloria Steinem, President Clinton, and Christina Saralegui to name a few.
Aliana lives in El Paso, Texas with her beloved husband. They are beginning to enjoy life as empty nesters.

Brought to you by MainStreet Truth or Consequences.

imageThis presentation is made possible by a USDA Rural Business Development Grant.. USDA is an equal opportunity provider, employer, and lender.

 

 

imageWednesday, September 28th – PAMELA HERRMANNCustomer Service and Branding Presentation– 5-7 at The MainStreet Truth or Consequences Office, 410 Main Street – Free

REGISTER HERE

Best selling author, host of Customers For Life podcast and national speaker on the subject of uncommonly awesome connections with your customers, Pamela has a very big vision of helping 1 million small businesses optimize their ROI with their customers.
She has worked with the good people of jetBlue, State of New Jersey Main Street Program, Colorado Main Street, Oklahoma Main Street Authority & Independent Retail Conference.
Pamela is a life-long entrepreneur and small business owner. She lives in Denver with her two (mostly well behaved) teenagers.

Brought to you by MainStreet Truth or Consequences.

imageThis presentation is made possible by a USDA Rural Business Development Grant. USDA is an equal opportunity provider, employer, and lender